EVENT SIGNAGE
About 50% of Potential Customers are attracted by the signs and symbols used in a business
If you are trying to promote your business or if you are interested in promoting church activities by using storefront signage that sends out the intended message to the potential buyers.
The right combination of banners and symbols can grab your customer’s attention, therefore, increasing sales. Below are various ways signage improves your business.
1. Lights on Signs
If you wish to catch the passers-by attention, use lights to boost your signs. Lights work effectively even during the night when people an see your message clearly. The characters can be a message or promotion of various products & services. Its important to place signs in the form of light boxes that can light up your business from the back. Ensure the message is legible even for people at a far distance. Consider installing an LED reader board that is fitted with various significant features to light your place as per your expectations. Leasing vans and large cars has become an increasingly popular way of getting access to them on a limited budget, Go Here to get more info about leasing.
LED Edgelit signs are an easily installed, maintenance-free, and energy efficient alternative to neon. These signs are thin, durable. Plexiglass signage applications that can be custom cut with any design or shape and can be installed where neon might be a hazard with the help of a signage contractor. Anywhere you would specify fluorescent or neon lighting, consider an edge lit sign which is brighter, safer and longer term solution. You can get a size 24″w x 36″ H for $725 per unit custom to your specs. Turnaround time is 2-4 weeks. (we can create just about any size you need).
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2. Word Choice
While advertising your business, use words that only conveys the products and services offered. The information should be brief and written to avoid any confusion. While choosing your words, ensure every story has a positive impact on your business.
Most customers love buying what they know. Ensure you pass across the right information. While setting up signs, choose wisely your words. Start with a catchy headline a brief statement that seconds the heading. The message should be a direct to the point of encouraging new customers.
3. Custom Wraps
Add attractive graphics to any surface in your business to incorporate modern signage. Most customers buy in areas where they feel welcomed. The designs and graphics also play a part in the first impression created in your business.
Be creative about creating promotional graphics on ceilings, windows and other surfaces. You can also use promotional signs on transportation vessels to pass your business message to many people. Movements increase the chances of having new customers.
After creating awareness for the people about your business, many customers will be curious and in need to make purchases. Ensure that your company has a welcoming view.
4. Use Attractive Visuals
Most people associate the visual with the brand. The uniqueness of your brand colours serves as the basis of proper event signage. The colour should also not be dominant, thus focus on a combination of colours to boost the uniqueness of your business. Choose the colours wisely and ensure they match well to take away the intended message. Ensure the colours are not overwhelming; thus, people can see the information as intended.
5. Know Your Audience
Your target market is the foundation of business success. Ensure you understand the needs of the people you intend to send the message. The message should be written based on age, gender, markets, products and services, and social status.
If your business is intended to serve a specific niche, think about what excites your customers and how they spend most of their time. While advertising your business during event research and formulate suitable signage (call or email us, we can HELP with this part!). Your message should pass to a wide range of customers within a short period.
6. Decide on the level of involvement
Even signage should be defined by how much you intend to involve your audience and your involvement. You can set up discounts and free samples, therefor, enticing many customers. This time should be spent well to increase the business traffic.
Ensure to write down every detail of involved parties to make prior arrangements. Also, state the conditions the participants should meet, such as saying that those who arrive with the event ticket receive a free sample.
7. Collect Custom Information
This one key task is most often over looked but SO necessary! The customers are the foundation of any business growth. Ensure that you have all the information about the tastes, preferences and what they need. You will find out that some people love listening to business provisions while others just want a business card. Your signage should cover a wide range of customers and their expectations.
You MUST collect their email address and/or numbers and make follow ups to show concern and keep long term connections with potential buyers. All companies need to create a database and create drip email campaigns. If you don’t know how to get started, we highly recommend Constant Contact they have all the tools you need to succeed and get started. They even help you with the actual event promotion. Keeping in contact with clients is the KEY to long term success.
*Disclaimer: we will get referral credit should you decide to go with Constant Contact, but it is truly a product we believe in.
Bottom Line is this…
The first impression for any business is created by the type of signage used. Consider the needs and expectations of your audience and potential customers while selecting the business event signage. Creating awareness is the basis of increased productivity. There’s more info here.
Thanks to our friends over at ExpoCart for this valuable information. After you finish visiting us, visit www.expocart.com and learn more.
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