Because of the industry we are in. It is always in our best interest to pay attention and stay up on ALL businesses. Right now in the marketplace is a key example of the “Cost of Comfortability” .
Sears is a Classic case gone wrong!
Key Components that brought them here?
1. Comfortable- They had been champions since the late 1800’s. It could happen to anybody
2. No Innovation- When is the last time Sears changed ANYTHING IN the store? Their new commercials were great! But it all fell down after that.
3. Stopped Learning- Again, they didn’t learn about their competition. They didn’t learn from the competitors they crushed in previous years.
As a business owner or leader, you must realize, you have to find comfortability in NEVER BEING COMFORTABLE. The moment you get comfortable, is the moment you lose your edge.
