In the art of business, the goal is to break through the “noise” and the “clutter” and get your name out there past the competition. One of the biggest questions is “HOW” do I do this? You have to identify exactly “WHAT” you want your clients to know about you. Be really careful with this message. Sometimes we succeed and you will realize that what the clients know about you isn’t really what you wanted.
You have to ask yourself, what tools are available? How can I take what already exist and make it into something “NEW”. You have to tap into the fact that every 7 years the world changes completely. Whether you want it to, or not. Even your cells in your body completely change every 7 years. So how are you using this to your advantage. Realize, that’s what old to you is BRAND NEW to somebody else! Just because you know about it…doesn’t mean everybody else does.
Let’s take Blues Music as an example. If your 50+, you know all about it. If your under 18, you may have just discovered it. But somewhere in the middle, someone has taken this knowledge and mixed it into something that works “NEW”. It may connotations of things of yesteryear, but it’s brand new to others. An artist that has done this quite well is “Gary Clark Jr.”
Listen to his branding message. What does he want you to know? Does he succeed? What did he use? Take these same steps and apply them to your branding message. Do you need the products to go along with it? We can help. Do you need some help identifying this message in your brand? We can help with that too!
Now without further ado…click here to enjoy something new: GARY CLARK JR. – BRIGHT LIGHTS
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